Pathsecure |

Project Information

Client

Pathsecure

Pathsecure IAM Consulting Digital Website Application

Client Overview

PathSecure is a leading IAM and cloud consulting company specialising in cloud security, IAM strategy, IAM program management, vCISO services, AI implementation, and comprehensive security program management. PathSecure team of certified experts brings decades of combined experience to every engagement, ensuring clients receive cutting-edge solutions tailored to their specific needs.

Project Summary

This project involved the strategic design and development of a modern, conversion-optimised website for PathSecure Consulting to establish a compelling digital presence aligned with the consulting firm’s ambitions and commercial goals.

The new platform was designed to:

- Serve as a digital storefront for prospective clients and collaborators.
- Provide a centralised hub for service offerings and educational programs.
- Facilitate lead generation, client engagement, and community-building.
- Showcase the firm’s technical capabilities and bespoke security solutions to small and medium-sized enterprises (SMEs), start-ups.

Project Goals

- Establish brand authority and trust within the UK IT security cloud, and AI space.
- Drive increased organic traffic and client conversions through an optimised user experience.
- Integrate educational resources and booking functionalities for training, rentals, and events.
- Position PathSecure as a leading IAM partner of choice for emerging startups and established medium and large enterprise companies.

Scope of Work

UX/UI Design

Wireframing, prototyping, and visual identity design via Figma.

Full-Stack Development

Leveraging Next.js, Tailwind CSS, and Node.js for performance-driven development.

Headless CMS Integration

Implemented using Strapi for flexible content management.

Client Portal Functionality

Enabled seamless access to project management services, whitepapers, eBooks, and webinars via a dedicated portal

Search Engine Optimisation (SEO)

On-page optimisation and structured content hierarchy to improve search visibility.

Branding & Copywriting

Unified tone, messaging, and aesthetic to reflect PathSecure’s unique value proposition.

Process & Methodology

Discovery Phase

Conducted stakeholder interviews, competitive analysis, and persona research to align business objectives with user expectations.

Design Phase

Developed an interactive design system on Figma, prioritising usability, scalability, and responsiveness.

Development Phase

Delivered a scalable architecture using modern web technologies (Next.js, Tailwind, Node.js) with seamless CMS integration.

Testing Phase

Performed rigorous QA, browser testing, and accessibility audits to ensure a polished user experience.

Deployment & Post-Launch Support

Deployed the site to a production environment with performance monitoring, SEO tools, and client training for CMS usage.

Results & Outcomes

User Traffic

Achieved traffic volume of 1000 visitors within 4 weeks of launch.

Engagement

Notable uptick in session duration, form submissions, and enquiries related to IAM services and cloud security.

Client Feedback

Exceptional feedback from stakeholders citing ease of use, modern design, and the clear presentation of complex service offerings.

Operational Efficiency

Streamlined project management and content updates through the Strapi CMS and client portal.

Conclusion

The PathSecure Consulting website project exemplifies how a strategic fusion of design thinking, modern web development, and digital marketing principles can elevate a creative brand’s market presence. By aligning digital infrastructure with artistic and operational goals, the website not only improved visibility but also reinforced PathSecure’s positioning as a trusted, forward-thinking player in the IAM, cloud, and AI ecosystem.

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