Discovery
- Stakeholder interviews to clarify goals and brand voice
- Competitor analysis and audience profiling
- Information architecture planning
CLCK is a dynamic and client-centric bookkeeping and taxation firm dedicated to empowering small to medium-sized enterprises (SMEs), sole traders, and start-ups with tailored financial services. Their comprehensive offering includes bookkeeping and automation, Payroll Management, Communication Training, Administrative Services, Power Hour consulting sessions, and End-of-Year Accounts preparation. Known for combining technical acumen with a personalised touch, CLCK aims to demystify financial management while leveraging modern tools to enhance compliance and operational efficiency.
The primary objective of this engagement was to design and develop a high-performance, conversion-optimised website that positions CLCK as a leading financial partner for growing businesses. The website needed to not only reflect the brand’s modern approach to bookkeeping and tax planning but also function as a client acquisition engine and an educational platform. Emphasis was placed on clear service communication, intuitive navigation, and a design aesthetic that conveyed trust, professionalism, and technical expertise.
The project encompassed the full lifecycle of digital transformation for CLCK’s web presence:
Brand-aligned UI/UX design
Full-stack web development using modern frameworks
CMS integration for dynamic content management
SEO foundation to enhance visibility
Responsive design for optimal performance across devices
Content strategy to support thought leadership and service clarity
Analytics integration for performance tracking
The project followed a structured and collaborative workflow across five key phases:
50% increase in monthly website traffic (from 500 to 750 visits in 4 weeks)
Enhanced navigation and page load speeds contributed to longer session times
Clearer service propositions and booking flows supported client acquisition
The CLCK team praised the solution for exceeding expectations in professionalism, responsiveness, and long-term adaptability
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