Insights
Notes from the work, not from a content calendar.
We write when there is something worth explaining: a decision that catches people out, a claim that needs testing, or a question clients keep asking.
Topic3 articles
Web design20 October 20266 min read
What we check before quoting a website rebuild
A redesign is often the second-best answer. These are the five things we check before quoting one — and the cheaper fixes they usually reveal.
SEO6 October 20267 min read
Pillar pages, and how a site should be structured for search
Pillar pages are not a trick. They work because they match how people search and how sites get understood. Here is the structure, without the mythology.
Product22 September 20265 min read
When a mobile app is the wrong answer
We build apps, and we turn down app projects fairly often. Here is when an app earns its cost — and what to do when it does not.
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