Most brand work fails at the handover. A logo gets designed, a colour gets chosen, and within a year every deck, page and social post is a slightly different interpretation of it. We build the identity and the rules that keep it consistent, then apply it to the things you use every week.
4–8 weeks
For a full identity
Source files
Licensed in your name
Guidelines
Short enough to be read
In practice
Brand projects are judged on the presentation, then handed over as a folder nobody opens. This is the delivery list we work to, agreed before the first concept.
Wordmark, stacked lockup, icon mark and favicon, in SVG, EPS, PNG and reversed for dark backgrounds. Named so nobody has to guess which file to use.
Hex, RGB and print equivalents, the type scale, and line-height rules — plus the fonts licensed in your name where the licence allows it.
Short enough that somebody reads it: correct and incorrect use side by side, tone of voice, photography direction, spacing rules.
Social posts, proposal covers, case study layouts and email signatures as editable source files, not screenshots of a design.
The work
Every stage below is part of the scope, in this order.
Who the business is for, what it does that others do not, and the words to say it in. We write the messaging first, because design without a position produces something attractive and unarguable. That usually means a working session, a look at how your best clients describe you, and a short document you can actually use.
Wordmark, marks, colour, typography, layout and image direction, with the practical constraints included: how the logo behaves at 24 pixels, on a dark photograph, as a favicon, on a van. An identity that only works on a white presentation slide is not finished.
Guidelines that cover colour values, type scale, spacing, imagery, tone of voice and the mistakes people make when they are in a hurry. Plus templates for the recurring work: proposals, social posts, case studies, email signatures.
Brand work is only real once it is in use: the website, the decks, the stationery, the signage, the job advert. We design those applications rather than leaving them to whoever opens a template file next.
Deliverables
Before we start
Most of them save a few weeks now and cost a lot later. Being clear about them is faster than discovering the disagreement halfway through.
A mark without colour, type and spacing is an invitation for everyone to improvise. Within a year there are four versions in circulation and none of them match, which is how a brand quietly disappears.
You get one direction, argued for, plus the alternatives we rejected and why. Picking between three mood boards tells you which one you liked in a meeting, not whether the brand survives a van livery.
Fonts are licensed in your name or replaced with ones that can be. Discovering at year two that your brand font was never yours is an avoidable expense, and it is not the designer who pays it.
Straight answers
Proposal
The words they use, the ones you would rather they used, and where the brand has to live. That is usually enough to scope the work.
No sales call before we understand the problem. If we are not the right studio for the job, we will say so and, where we can, point you somewhere better.
The other pillars
Sites built on modern frameworks and designed around the decisions your customers actually make. Fast, accessible, and editable by your own team.
02Technical SEO, content structure and paid search that compound over time. We start with what people search for, then build the pages that answer it.
04Custom platforms, portals and apps built for real usage — accounts, payments, integrations, and the admin tools your team needs to run it.
